You can take on that marketing challenge!
Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform! Download qualification guide.
Who is this for?
Graduates of the Marketing and Sales qualification will have the skill to work in an entry level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder.
- Level: 5
- Credit: 120
- Qualification fee: $5,197.28 (domestic students). Includes GST.
- Duration: Part time: 72 weeks | Full time 36 weeks
- Indicative hours per week: Part time: 16.5 | Full time: 33
To complete the New Zealand Diploma in Business (Marketing and Sales) (Level 5) you are required to complete the following courses:
- Organisations in a New Zealand Context
- Business Environments
- Business Functions
- Understanding Change
Marketing and Sales Courses
- Introduction to Marketing and Sales
- Buyer Behaviour
- Market and Sales Intelligence
- Essential Skills for Marketing and Sales
If an individual course is only of interest – it is possible to complete a course and not a full qualification. Please speak to one of our Sales and Learner Service Coordinators for more information on 0800 328 269.
Benefits to you
Gain a comprehensive understanding of marketing and sales principles
From the philosophy of marketing to market segmentation and branding, this qualification will provide you with the building blocks to start out on your marketing career with confidence and clarity. You will gain a thorough understanding of the principles behind successful marketing and sales techniques as well as their practical application within the workplace.
Understand buyer behaviour
Yes, buyer behaviour is a science to be learnt and mastered! This qualification will equip you with the right tools to understand buyer decision making and the influences on buyer behaviour. Why do we do what we do and why do we make those brand buying decisions? All will be revealed in a way that enables you to apply the practice within your workplace or business entity.
Awareness of market intelligence
The market research component is core to any sales business. It helps an organisation understand their consumer and the consumer decision making process so that marketing can be tweaked and fine-tuned to maximise sales. If you are working in sales and marketing, you do need to understand this science. This qualification will help you gain a sound awareness of the tools of market research and how to apply them within your business environment.
How will I learn?
You can fit your study around your work, family and lifestyle – there is no need to be a full-time student while studying with eCampus NZ. You can work and learn. All study is completely online – with supportive facilitators and advisors to help you along the way.
How long will it take?
All our qualifications have flexible start dates with courses available to start at regular times throughout the year.
This qualification is made up of eight courses. Each course is delivered over 9 weeks. NZQA guidelines suggest up to 150 hours of total study time for a 15 credit course. So to complete one of the courses successfully in the 9 weeks you must be prepared to devote approximately 16.5 hours per week to your study. Depending on your previous academic online experience and course level this may vary to a certain degree.
If you want to study as a full-time student you can enrol on more than one course at a time, which will increase the amount of study required per week. Please refer to https://www.studylink.govt.nz/about-studylink/glossary/full-time-definition.html.
Career and study pathways
On completion of this qualification you will have the skills and knowledge to take on entry level sales and marketing role such as marketing assistant, junior account manager, sales representative or digital marketing assistant.
If you wish to undertake further study towards other business qualifications, view our business qualification pathways flowchart, to find your next step.
50 credits NZCE Level 2 or above which must include:
- 12 credits at Level 2 in each of three subjects and
- 8 Literacy credits at Level 2 or above in English or Te Reo (4 credits must be in reading and 4 credits in writing) and
- 14 Numeracy credits at Level 1 or above in Mathematics or Pangarau.
Equivalent relevant business experience
If English is not your first language you may also be required to provide evidence of your English language skills as listed below. If you have no evidence of your English language skills and are a New Zealand citizen or permanent resident, contact us for an assessment.
- IELTS 6.0 Academic (no lower than 5.5 in any subtest).
Note: IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
Students who have achieved NCEA Level 3 University Entrance requirements are not required to provide evidence of English language skills.
Student loans and allowances
Courses and qualifications through eCampus NZ are eligible for student loan support on condition that the student and level of study meet certain criteria. Student loans are administered through Studylink. Visit http://www.studylink.govt.nz/ for more information.
eCampus NZ is offered by seven of New Zealand’s major tertiary providers including:
All qualifications will be awarded by one of these providers. Courses completed through eCampus NZ are industry recognised and accepted by the New Zealand Qualifications Authority (NZQA). Graduates may attend the graduation ceremony of the relevant tertiary partner and will receive a parchment from the institute at which they enrolled.